Making it Your Beesness
I’m happy to announce that I’m going to be heading up the JustFood subcommittee for Online/Social Media to promote Pollinator Week and of course the legalization of beekeeping in NYC. Appointment to this position was the result of a rigorous process including:
- being one of ten people who showed up to a meeting last Thursday
- being one of two people who volunteered to serve on the committee
- being the only person who volunteered to head up a group
Now, the meeting was weird, and I felt completely out of my element. I was surrounded by people (nine of them, in fact) who were passionate about the global implications of dying bees, monocrops, and politics. I had come without personal agenda other than an interest in getting involved beyond petition signing. And here we are.
My role in this process is:
developing marketing materials and messages, working with Just Food’s Communications Committee to finalize outreach materials, conduct outreach through online social media and networks to disburse campaign materials and messages and broadly as possible!
Awesome, right?
One thing I noticed during all the buzz and brainstorming Thursday was the lack of any real campaign focus. Honey tasting events and petition signing are great, but if that’s where the story ends, we can’t expect any momentum. At the core I think there needs to be a unified and branded message that evokes a response more passionate than “I feel favorable about honey.” I’m totally open to ideas here- whether you want to join the committee or just forward on a slogan you could imagine as a sticker.
