Implementation High

Posted in internets | Wednesday, June 10th, 2009 | Trackback

Armed with a list of recommendations, I went to New Jersey today to meet with the marketing director of the companies where I’m freelancing. The list came as the result of working in their campaigns for a few weeks, updating URLs of poorly structured Ad Group after poorly structured Ad Group.

I expected my list to get shot down. It’s my experience that there’s a “it’s not ideal, but here’s why we do it like that” for every problem. And there was some of that, but the director was able to see the value in the solutions I was presenting. He agreed that what I had thought of was better, and I got to spend the entire day building out well-structured campaigns.

Today was a good day.

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